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Tuesday, November 22, 2011

Introducing Dale Evans to a New Generation

- guest blog from: the Dale Evens Film Project

A roaring campfire, fresh viddles prepared by the camp cook, and a cowboy crooning a tune—these are the sites and sounds of the past. A past that is forever branded on the silver screen by Roy Rogers and Dale Evans. The King of the Cowboys and the Queen of the West rode into hearts in the 40s and 50s with their adventures of outlaws and bandits. Those who watched could rest assured that justice would always prevail.

Unfortunately, today, there are many who do not remember those days of good vs evil and cowboy way of life that went with it.  That’s why the Dale Evans Film Project has set out to introduce this heroine to a new generation.

Commissioned Films, LLC, in cooperation with The Dale Evans Film Project and Henninger Media Services, has produced the first-ever documentary on the extraordinary life of Dale Evans. The goal of the film is to celebrate Dale's life, remind us of her legacy, and to bring back the values, faith, and character lived by both her and her husband, Roy Rogers, to a generation that did not have the privilege to grow up with them. 

Roy Rogers and Dale Evans
Influencing two generations of Americans, Roy and Dale represented what was true and great about our country—something that should never be forgotten!

“Roy and Dale influenced a generation of Americas,” says Steve Morales, Executive Producer of the project. “We must restore the greatness of America one family member at a time.  The Roy Rogers 100th Birthday Collection featuring the first-ever documentary on Dale Evans is a great tool to bring grandparents together with grandchildren to teach the core principles of honor, hard work, hope, faith, and self-reliance.  We need to use film to bring these values back into the mainstream.”

Working with members of the Rogers family, the team behind the project is excited to release a 2-DVD Collectors Edition of Dale Evans: Beyond the Happy Trails. This documentary interviews family and friends who celebrate the life of Dale Evans and Roy Rogers and their influence on American culture. Their 50-year marriage, their strength through the tragic loss of multiple children, and their world-changing impact on the lives of special-needs children everywhere have inspired millions. For everyone who grew up in the 1930s, 1940s, and 1950s, Roy and Dale were an every-Saturday attraction on the movie screen or television. For those over 60, this is a must-see, feel-good documentary, and for everyone else it is a wonderful introduction to the values and character of Roy Rogers and Dale Evans.

The documentary was released on November 5, 2011 in conjunction with Roy’s 100th birthday. It is packaged in a two-DVD 100th Birthday Commemorative Collection and is available at Public and private screenings are being held across the country over the next 12 months as Dale’s 100th birthday will be celebrated on October 31, 2012. (The DVD set includes the first-ever documentary on Dale Evans; two original full-length feature films, My Pal Trigger and Lights of Old Santa Fe; and two timeless episodes of The Roy Rogers Show.)

 For more information about the project and purchasing options, visit  You can also connect with the project via Facebook at or on Twitter at @RoyAndDale100

Dale Evans: Beyond the Happy Trails

DALE  EVANS - Queen of the West
Roger and Dale

Roy Rogers and Dale Evans

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